Cannes Lions
J. WALTER THOMPSON, Shanghai / SAMSONITE / 2015
Overview
Entries
Credits
Execution
Tough and durable, Sammies luggage from Samonsite is designed to protect not just what matters to kids but the holiday that matters to everyone.
In order to highlight the importance of having strong luggage for children's valuables, we have brought to life the dramatic consequences that could happen without it.
Because travel with broken toys is a tantrum-filled tragedy.
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