The brief for this project was to create a film reminiscent of something you would see on screen in the 80s. It was also crucial to the client to show viewers that the perfect pair of Levi's jeans will be one of the most comfortable, greatest-looking trousers you have ever owned.

For the film, the objective was to show that people will do anything to get the perfect pair of jeans, including exchanging their bell cow. And that once you own a pair, it will be the most incredible feeling.

When watching the film, you can see that before the protagonist exchanges the cow for the jeans, the colours are more neutral, such as dark greens and browns. This is mainly to give the viewer the feeling they are watching an 80's commercial; however, it is also there to show a difference in emotions.

Once the jeans are received, we see the protagonist in a bright red jumper and the iconic blue jeans. Both of these colours were emphasized to pop on screen and clearly show the change in character after receiving the jeans.