We were asked to promote National Geographic Channel’s ‘Banged up Abroad’. The documentary features stories of people who have been arrested while travelling abroad, usually for trying to smuggle illegal drugs out of a country and have received lengthy prison sentences as a result.

To really bring the show to life we strategically placed travel suitcases at the baggage claim at International arrivals. On each suitcase was messaging that asked travellers how much it would take to get them to carry one of our bags through customs.

We enticed fliers with our messaging until we reached an offer they couldn’t refuse.