Cannes Lions
SONNY, London / SAINSBURY'S / 2013
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Set during the school summer holidays, this ad features two boys making friends across a garden fence and spending the summer together. It highlights Sainsbury’s commitment to helping its customers to Live Well For Less by demonstrating how children can entertain themselves and enjoy the simple pleasures in life. It shows that they don’t necessarily need to have days out to theme parks or for their parents to spend a lot of money on entertaining them during the school holidays.
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