This campaign engaged the target audience with interactive, fun rich media efforts. It created hype surrounding Sunkist Soda’s Drink.Share.Win. promotion and really connected with the user. The campaign used Flash technology to create rich media for page takeovers, expandable and interactive banners.

Ultimately, this campaign was an integrated approach with the message ‘Rock out with Gym Class Heroes’ driving traffic to the Drink.Share.Win. site to sign up for their chance to win big.