Cannes Lions

SUNSILK HAIRCARE

OGILVY GROUP UK, London / SUNSILK / 2007

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Sunsilk paired up with Girls Aloud for a 45 minute webcast. This was a first ever for Unilever in the UK.The webcast featured a live video feed of the girls answering visitors questions in real time. The chat gave visitors a unique opportunity to chat to Girls Aloud and Sunsilk and get personal beauty tips.As a result, Sunsilk was seen to be more than just a brand. In conjunction with Girls Aloud, we inspired our audience. 512 people engaged in a two-way conversation about hair, styling and much more. The average engagement time per user was a fantastic 11 minutes.

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