Sunsilk paired up with Girls Aloud for a 45 minute webcast. This was a first ever for Unilever in the UK.The webcast featured a live video feed of the girls answering visitors questions in real time. The chat gave visitors a unique opportunity to chat to Girls Aloud and Sunsilk and get personal beauty tips.As a result, Sunsilk was seen to be more than just a brand. In conjunction with Girls Aloud, we inspired our audience. 512 people engaged in a two-way conversation about hair, styling and much more. The average engagement time per user was a fantastic 11 minutes.