The Super 15 brand published the largest newspaper ad yet by this category in the country, and reinforced its leadership in this sector by exploiting the most significant date of the city. This ad achieved distinction from the competition with an innovative piece, great penetration and local credibility, thus reinforcing its proximity to the community.

The distinction of the ad resulted in a well-known, relevant and appropriate promotion which distinguished the Super 15 brand from the competition on the anniversary of São Paulo. This also contributed to the 30% market share that the brand currently retains.