Situation:

In the summer of 2018, French digital mobile network provider Sosh launched their first home internet offer with “La Boîte Sosh” - a competitive internet offer simple to subscribe to.

Brief:

Increase awareness of “La Boîte Sosh” amongst current and future Sosh clients in an overcrowded “internet at home” market.

Objectives:

Position Sosh as a home internet provider through a fully innovative, simple and fun digital activation.

We hacked Wifi network names and used them as a new communication platform to launch and create awareness around “La Boîte Sosh”. Through creating the Wifi Network Name generator, we were able to inject some fun and creativity in the often boring, impersonal and hard to remember world of Wifi network names.

With legenerateurdenomsdewifi.sosh.fr, Sosh wanted to give everyone in France the opportunity to finally find THE perfect and most original name for their Wifi network in their neighborhood.

With just a few clicks, users were given a choice of names and instructions on how to make the changes on their Wifi routers.

Im_SOSH_excited, Sea_sex_and_SOSH, I_SOSH_the_Sheriff… we wanted to create names that reflected the brands DNA all while staying easy to remember.

A dedicated site (mobile and desktop) that would let users generate their own Sosh Wifi networks names.

A campaign that was echoed on social through:

a contest that encouraged the Sosh community to demonstrate their creativity by proposing new Wifi names for the generator.

Social content in the form of SMS texts that put forward the excitement behind discovering Sosh wifi names.

We touched more than 2 million people with the campaign, generated 80,000 wifi networks names leading to 1 in 5 users changing their Wifi networks names. On social, we garnered 200,000 views at 100% completion and 60,000 social engagements.