Cannes Lions

ENERGY COMPANY

TBWA\WIEN, Vienna / EVN / 2009

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Overview

Entries

Credits

Overview

Execution

People who save energy are the real heroes of our time and should be honoured appropriately. In order to do this we decided to build monuments for them. The monuments were revealed in the biggest cities of Lower Austria and stayed there for three months, reminding everyone to send in their own energy saving tips.

Outcome

After a few weeks in public, the monuments inspired so many Austrians that EVN received more than 3.000 different energy saving ideas. The response was so compelling, that EVN published a stand-alone energy saving book containing the best tips.

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