Cannes Lions

EVN POWER PROVIDER

TBWA\WIEN, Vienna / EVN / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

People who save energy are the real heroes of our time and should be honoured appropriately. So we decided to build monuments for them.

To transport the message to our audience in daily life we placed these monuments on public hotspots all over Lower Austria. Within big events they were presented to the press and the public and stayed there for three months.

Outcome

The monuments became the main advertising medium of the campaign and invoked passing citizens to send in their own energy saving-ideas.

After a few weeks in public, the monuments inspired so many Austrians that EVN received more than 3,000 different ideas. The response was so compelling, that EVN published a stand-alone energy saving-book containing the best tips.

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