Cannes Lions

SUPER 33+

OMD PANAMA, Panama City / 3M / 2012

Film
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Overview

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Credits

Overview

Execution

Use the influence of DJs from the main radio stations in the country to send a message of impact. How? Electrifying the radio station cabins!The regular programming was interrupted with a special effect of electricity, together with the performance of the DJ who reported on the chaos in the cabin because of the electric shock. Next, the speaker explained the benefits of Super 33 + and how the use of product avoid damages in the cabin.Then he restored the station's regular programming.

Outcome

The social networks of the radio stations had many mentions of the brand Super 33 +.More interest of the audience toward our message, receiving calls from the listeners to comment about the theme.Quick ROI by increasing sales by 31% vs the previous year.And what we are more proud of is that the country reported less accidents in the Panamanian homes.

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