We needed to show – at the point of purchase - Super Bonder’s qualities and differentiating points. For a brand that has embraced bold communication strategies, posters, banners, shelf talkers, displays and flyers would not be enough. We had to do something different, and impactful. So, the simplest way of showing the product qualities was by gluing the product’s tubes on different things.

Although the sales results are not final, the estimated growth is above expectations.