'Elephants Welcome' - doorplates were send together with a tube of Pattex Super Glueto dealers specialised in fine china. While the glue serves as a quick and save repair for broken stuff (which happens every now an then in china-shops), the doorplate hangs as a signal in the doorway telling customers that: professionals use Pattex if it really matters.

A large number of the adressed shops used the 'Elephants Welcome'- doorplates.

Thus creating a prominent and attractive window-placement for Pattex.Due to the fact that there was no market-research there is no measurement of this special advertising on the sales figures.