Cannes Lions
FCB CHICAGO, Chicago / RADIO FLYER / 2016
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Two men stand in a driveway admiring a bright red racecar one of them owns. As they talk, something seems not quite right. The car’s owner claims its top speed is 600 mph, while his friend says he owns a spaceship that goes 6,000 mph. Because, (no big deal) he’s an astronaut. As they sip from juice boxes, one man invites his friend to stay for dinner because his mom is making “pasghetti.” On the next shot the two men are revealed to be two small boys—who were playing with their Radio Flyer wagons and imagining themselves as adults. The spot ends on a shot of the classic model 18 wagon featuring the Radio Flyer logo rolling out of frame, revealing the tagline “Imagination on Wheels.”
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