Cannes Lions

Imagination on Wheels

FCB CHICAGO, Chicago / RADIO FLYER / 2016

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Overview

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OVERVIEW

Description

Radio Flyer is an iconic American brand that has been an integral part of countless childhoods since 1917—almost 100 years. They are best known for their Model 18 classic red wagon, a vehicle so notable that an entire movie was based on it, “Radio Flyer,” starring American actor Tom Hanks as the narrator. All of their vehicles have highly recognizable wheels that feature the brand’s signature color, “Radio Flyer Red,” at the center of a white hubcap.

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