Cannes Lions

FURNITURE STORE

303LOWE, Sydney / IKEA / 2012

Film
1 of 0 items

Overview

Entries

Credits

Overview

Outcome

RESULTS (3 months after launch)• Visits to IKEA.com.au up 30%, setting a new record.

• During the first week Perth Sales went up 59%• 50,000 sign ups in the first 3 weeks.• Store visits increased 9.8% in the 8 weeks after launch.• Rent cheques to the value of $2m have been mailed.• Total sales have risen by 10% from the previous year.• 6.8% of households have signed up for Rent.• So far IKEA have rented 5km2 worth of space in Australia.

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