A check-out assistant in Fakta is small talking with the customers to make them stay longer.

Fakta. It only takes 5 minutes , but we really wish you would stay a little longer.

We equipped the Fakta supermarkets with nice, comfortable beds and told customers to try our new and vet effective sleeping pill "Sleep deep".What seemed like a bizarre happening whas actually accepted by the customers as genuine samples. Lots of people took the time to eat the pills offered to them and waited for the effect. The pills where off course placebos whit no effect what so ever.

The event added an element of real life experience to a long running and well known campaign. The mix of the stunt and TV created additional awareness and turned 2006 into another record breaking year for Fakta as a business success.