Economic crisis calls for a Robin Hood. And so the story of John McRoe was born: a Texan oil baron who travels the world digging for petrol and giving it away for free. Viral video and street tags initiated the campaign. The website challenged visitors to guess where McRoe would find oil. Bloggers and Belgium's biggest newspaper tried to reveal his identity. After one week, everything became clear: John McRoe embodied Makro. National TV News jumped onto the story. In the shops, hosts handed out scratch cards enabling costumers to win free petrol. With a lucky winner every 15 minutes!

Up until now, more than 50.000 people visited the campaign website. And counting... Sales in the food department increased with 19%, the non-food gained 7%.