* On Belgian financial forums, people started to speculate about which bank was behind the 7%.* JEP (Belgian Commitee for Ethical Advertising) received an official complaint from a financial institution because no bank could legally offer 7%.* Makro was interviewed on national radio and newspaper for the unexpected use of traditional media* 130.000 people made an attempt at cracking the vault online. 54.000 tried to crack it instore.* During the action period, Makro's return exceeded the campaign forecast with 7 million euro(+16%).* 54% of the visitors who received reduction coupons, came back to use them!