Cannes Lions

SUPERMARKET

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We thought of disposable chopsticks which come with cup noodles. To be more accurate, chopstick wrappers which become meaningless trash once peeled off.

Outcome

It has been a huge hit! Not only among teenagers, but throughout all generations. The 'click' rate of the official Homeplus website has multiplied by 10 times. Consumers started to create and uploaded their own methods of chopstick origami on their blogs and Facebook pages. It took only 3 months after launch for sales to reach a 200% increase. And now, Homeplus Cup Noodle has become a household name to many people!

Similar Campaigns

12 items

Timeproof Star

F.BIZ, Sao paulo

Timeproof Star

2022, SAMSUNG

(opens in a new tab)