How to illustrate visually Sooruz's signature and state of Mind "No Guts No Glory " ?

Thanks to a visual metaphor, the French surfwear brand Sooruz invited thrill seekers to push their limits (to overcome the worst difficulties and the greatest dangers that one will face in the mountain or at sea).A leaflet was went to the professionals, with a dedicated internet address, to discover and pre-order the new Sooruz winter 2011 collection online.

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