Cannes Lions

SURFWEAR

PUBLICIS CONSEIL, Paris / SOORUZ / 2011

Awards:

3 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

How to illustrate visually Sooruz's signature and state of Mind "No Guts No Glory " ?

Execution

Thanks to a visual metaphor, the French surfwear brand Sooruz invited thrill seekers to push their limits (to overcome the worst difficulties and the greatest dangers that one will face in the mountain or at sea).A leaflet was went to the professionals, with a dedicated internet address, to discover and pre-order the new Sooruz winter 2011 collection online.

Outcome

n/a

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