Cannes Lions

SURREAL Q COLOR WORLD

CHEIL, Seoul / SAMSUNG / 2018

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Everyday objects appear in the scene, but what seems to be an ordinary situation turns out to have a twist. Balloons that make an elephant float through the air, what appeared to be a forest was actually a flying turtle’s back, people swimming and surfing on a building window. The blue sea and paper planes, red balloons and roses, everything we see in this film is expressed in a world of surreal colors and picture quality. These surreal moments are captured in marbles that float and burst to paint the sky into billions of colors nobody has ever seen before. Beyond the colors and reality of everyday life, we introduce the revolutionary TV that creates a surreal color world that existed only in our imagination, Surreal Q Color world QLED TV

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