Cannes Lions

Survive

THJNK, Hamburg / REWE / 2017

Film

Overview

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Overview

Description

Christmas is the culinary event of the year – a time when people want to serve

their guests something very special. This puts many a host under pressure,

especially when the mother-in-law is expected. This is precisely the insight our

commercial spotlights. Our protagonist is in despair because she can’t get the

roast goose to turn out right. That is, until the door to the world of REWE literally

opens to her. In the end, she more than impresses her mother-in-law.

The soundtrack to the commercial puts a new spin on the lyrics and music to

Gloria Gaynor’s hit “I Will Survive”.

#SurviveXmas

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