Eurobest

The REWElution

THJNK, Hamburg / REWE / 2017

Awards:

1 Shortlisted Eurobest
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

Plastic waste is one of the biggest environmental problems. In Germany alone, 6.1 billion plastic bags are consumed each year. A new EU-Directive aims to reduce the annual consumption to 40 per person until 2025.

Execution

We support our message by a big out-of-home campaign. The medium: the paper bag itself. It turns all our consumers into brand ambassadors.

Similar Campaigns

12 items

Climate Offers

SAATCHI & SAATCHI, Dusseldorf

Climate Offers

2023, REWE

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