Eurobest
THJNK, Hamburg / REWE / 2017
Overview
Entries
Credits
Background
Plastic waste is one of the biggest environmental problems. In Germany alone, 6.1 billion plastic bags are consumed each year. A new EU-Directive aims to reduce the annual consumption to 40 per person until 2025.
Execution
We support our message by a big out-of-home campaign. The medium: the paper bag itself. It turns all our consumers into brand ambassadors.
Similar Campaigns
12 items