Cannes Lions

SUZUKI GRAND VITARA

NET#WORK BBDO, Johannesburg / GENERAL MOTORS / 2006

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Suzuki wanted to increase sales of their Grand Vitara 4x4. Since it is quite a rugged vehicle, we manipulated stock footage of various tribal people in their natural environment to make it seem as if they were providing directions to a Suzuki driver. Hereby reinforcing our proposition that with a Suzuki you can really “Go anywhere. Do anything.”

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