Cannes Lions
SHIMONI FINKELSTEIN FCB DRAFT, Tel Aviv / SUZUKI / 2006
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It is a very equipped vehicle, especially with small accessories such as: sun glasses holder, an additional electrical socket and etc.On the one hand paying attention to such small accessories is a very practical and user-friendly approach, but on the other hand it might also look like being petty, especially in the perception of the Israeli consumer.We used this gap between efficiency and pettiness to grab his attention, and to point out that this what Suzuki is all about. A famous Israeli narrator is wondering about an additional electrical socket (a representative of those accessories) and its necessity in a family car.
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