Cannes Lions

SWAROVSKI CRYSTALS

D. SWAROVSKI , Wattens / SWAROVSKI / 2011

Overview

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Overview

Description

The cinema spot tells the story of a woman’s personal growth. With crystal forming both an integral aspect of the storytelling and an essential part of the story, the film’s protagonist undertakes a journey through her own multifaceted selfhood – without ever losing her identity or becoming unrecognizable. In the course of a nanosecond, she has an epiphany in which an iconic Swarovski product – the Nirvana Ring – plays a decisive role. This “moment of dazzlement” leaves traces on her reality.From another perspective, the film is also a voyage through Swarovski’s history – from the brand’s industrial heritage to the future of crystal and beyond.Only select products (e.g. the iconic Nirvana Ring) are depicted; the film mainly makes use of crystal and the spirit of crystal. It should also be noted that the film can be seen as “made with SWAROVSKI ELEMENTS” in that we employed SWAROVSKI ELEMENTS to achieve many of the film’s effects.To sum the cinema spot up poetically, it is a tale of sand and water fused by heat and heart divided into three parts suffused, respectively, with love, precision, and stewardship – elements Swarovski relieson both to produce its products and to tell stories.

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