Welcome to Wonderlab - A world of crystal where science and magic meet. Where fantasy meets reality and where wonder meets craftsmanship.

The Wonderlab represents a modern crystal lifestyle and invites the world into a radically inclusive laboratory of extravagance and creativity where all come to celebrate their individuality and partake in the fantasy.

The journey through Wonderlab is led by Adwoa, our heroine, our Alice in Wonderland. Effortlessly chic and profoundly wondrous, she takes us on adventures from reality to fantasy and back again, embodying the modern crystal lifestyle and spirit of the New Swarovski.

Along her way, Adwoa meets Isla, the charming junior scientist who represents the inner child in all of us and Gwen, Wonderlab’s very own Willy Wonka. Gwen is the genius behind the operation, she is the leader and scientist, symbolizing the outstanding prowess, knowledge and touch of eccentricity at the core of the brand.