No Sweat. No Gatorade. You gotta earn your G.

Gatorade partnered with NFL Films in order to bring Gatorade’s message directly to its audience. Gatorade travelled to schools across the country to install Gatorade vending machines that only worked if the students were sweating.

Real students were advised they would have to work for it by a nearby Janitor planted among a slew of hidden cameras. When that wasn’t enough we brought in the enforcers — NFL legends: JJ Watt, Peyton Manning, and Eli Manning.

The NFL icons and Gatorade athletes didn’t budge on making teens sweat for their Gatorade. Surprised students quickly realized that seeing these celebrity did not mean the gig was up… if they wanted to sip it, they were going to have to drip it.

We filmed dozens of teens as they encountered first hand, that when it comes to Gatorade — you have to sweat it to get it.

The numbers speak for themselves:

47,097,552 Million views

243, 065, 308 Million impressions

4,658,587 Earned Value

380 Placements

100% Gatorade Mentions

99% Positive Mentions