Cannes Lions

Sweater

DHÉLET Y&R LATAM, Buenos Aires / MOVISTAR / 2017

Film

Overview

Entries

Credits

Overview

Description

A young alpinist is cooking together with his travel partners in the middle of the mountain. Suddenly, his cell phone rings and the call is from his mom. Everybody expects him to answer the phone but he strangely does not answer it and walks to his tent. Finally we see him leave the tent with a sweater woven by his mom with a drawing of mountains and his name embroidered: Ricardito.

At the laughter of his partners, the boy makes a video call with his mother who is proud to see him wearing the sweater that she had woven for him.

Similar Campaigns

12 items

Shout

VML, Mexico city

Shout

2024, MOVISTAR

(opens in a new tab)