Cannes Lions
MIRIMAR, Los Angeles / KLARNA / 2021
Overview
Entries
Credits
Execution
In this film, a young man is letting his love interest know how he truly feels. This is an authentic piece of Swedish content, made at some point in Sweden’s past, that originally had absolutely nothing to do with the online shopping app Klarna. The Swedish dialogue is about something completely different than the English subtitles - which we reimagined and rewrote into hard-hitting ads for Klarna. In truth, we have no clue what is happening in this film because it’s all in Swedish. But - in our reimagined version - the young man, an incompetent astronomer is emboldened by the beauty of the star-filled night sky, and professes his love for the shopping app Klarna and it’s exclusive deals. It is very unlikely, however, that this is what they are really talking about.
Similar Campaigns
12 items