39 smartphones, 15 young people and 1 idea: Use the mobile phone carefree package with unlimited messaging, calls, mails and data to make music out of it. Every message, mail, stream makes one sound. Beats per minute become mail per minute. Creating an unique track only made by a carefree smartphone usage: The sound of infinity.

In the TVC we see our main character in different stages of his life. Therefore we needed a man, that believable embodies (with the help of styling) a 25-year as well as a 70-year-old and all stages in between.

Because Switzerland has three official languages (French, German and Italian) and we wanted to have as less synch as possible, we looked for a bilingual actor (we shot him twice, in French and in German). The challenge: We only had 2 weeks to find him.

A great add on was that our guy just got married a week before the shoot, so he spread being in love with everything he did.