Cannes Lions
H , Paris / CITROEN / 2013
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The advert is developed around an analogy between an ice skater and Citroën C4 Aircross. It illustrates the strong points of the vehicle by comparing the 2 sides of a skater (an artistic ice skater or a hockey player, tougher and more powerful) and the 2 states of the car: 2 or 4 wheel drive, easily interchangeable. The film begins with a spectacular succession of images of an ice skater and a hockey player, to finally reveal the origin of these transformations: the C4 Aircross driver who adapts the transmission of her car to the road conditions she meets.
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