Cannes Lions

SWITCHING

H , Paris / CITROEN / 2013

Case Film

Overview

Entries

Credits

Overview

Description

The advert is developed around an analogy between an ice skater and Citroën C4 Aircross. It illustrates the strong points of the vehicle by comparing the 2 sides of a skater (an artistic ice skater or a hockey player, tougher and more powerful) and the 2 states of the car: 2 or 4 wheel drive, easily interchangeable. The film begins with a spectacular succession of images of an ice skater and a hockey player, to finally reveal the origin of these transformations: the C4 Aircross driver who adapts the transmission of her car to the road conditions she meets.

Similar Campaigns

11 items

Shortlisted Cannes Lions
Ford Mustang Mach-E Drive Stream

BBDO , Toronto

Ford Mustang Mach-E Drive Stream

2021, FORD

(opens in a new tab)