Cannes Lions

SYLVANIA LIGHT BULBS

SAATCHI & SAATCHI, Bangkok / SYLVANIA CO. / 2003

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In a light bulb shop, a middle-aged shop owner is sad when hearing his regular young customer asking for a Sylvania fluorescent lamp, the one that lasts for 16,000 hours. Knowing he won't get to see the young man in a long time, he decides to tell him his long kept secret, 'I love you'.

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