Solution:We recorded the radio spot inside the trunk and put the video up on www.yourfirstgreatcar.com Note to the jury:The website www.yourfirstgreatcar.com is still online to see the complete video.

Results:37% of the audience reached by the radio spot entered the website.52% shared the video.Just at the very first week all the available cars were sold.During the first month the reservations exceeded the total estimated sales for the whole semester.