Cannes Lions

Synchronised Swim

BBH , London / AUDI / 2019

Film
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Overview

Execution

In this film we watch a synchronised swimming performance of two Audis in a deserted pool. The Audi A7 and the smaller A1 model take on the role of swimmers in a dance of timing, skill and control.

The two machines begin a balletic driving routine set against water as the track ‘Follow me, follow you’ plays from the tannoy. The two match each other perfectly move for move as we show for Audi, size doesn’t mean compromise.

The brutalist architecture of the pool is a backdrop as the two cars perform an Olympic-standard dance with surprising moments, from a last minute wing mirror tuck to a finale of a dolphin-like jump through the air.

It proves that no matter the size, precision runs in the family.

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