Cannes Lions

The Price

DDB , Paris / HONDA / 2020

Film
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For riders, motorcycles are way more than a lifestyle or a passion, it’s an endless learning process. From the first kicks to the first fall, from bad weather to the bad reputation that comes with it, being a rider is a difficult path that requires a lot of sacrifices. With this film, we seek to question the price of this dream, which always asks for more.

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