Samsung prepared to launch it's new Ultra Wide Syncmaster Monitor. With a very limited budget at hand, they needed a promotion that was cost effective, yet hard hitting to the target market.

We created a very wide, unique shape mouse pad which was intriguing, and at the same time instantly demonstrative of the product USP. We sent these unnaturally sized mousepads to IT Managers and IT Directors. Along with the mouse pad, we also sent an exhibition invitation.

The response was tremendous: this model brought an immense contribution to Samsung's IT Department’s sales.