Cannes Lions

T-MOBILE TOP UPS

SAATCHI & SAATCHI, London / T MOBILE / 2008

Film
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T-Mobile Pay As You Go top ups last for longer.In this commercial we dramatise this fact by showing that your newsagent will miss you. A lot…Our hero, on his way to the newsagent’s, creates a bit of a stir in the neighbourhood. Everyone he passes on his way stares at him…When our hero finally arrives at the newsagent’s, there’s a long awkward pause. The owner then suddenly wraps him in a big hug. Our guy doesn’t really know how to react to the situation.The newsagent, who’s still hugging our guy, asks: “Aren’t you gonna say anything?”Our hero remains silent and finally answers awkwardly: “err… a 10 pound top up, please.”WITH LONGER BETWEEN T-MOBILE TOP UPS, YOU’LL BE MISSED.

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