We approached Fox Sports and devised a plan that would give fans the voice to live their dream for one shining moment. During live transmissions of Copa Libertadores' soccer matches we encourage the audience to send in a text message with the coaching advice they'd like to give their team. During half time, we selected the best message, recorded it and aired it along with the lucky fan’s name and city, just as if they were the coach was yelling out the call.

Our would-be coaches went wild. The chance of becoming the coach was a dream come true for fans. The surprising technique blew them away and got them bragging to everyone about it. Word of mouth was incredible as can be shown with the results. And T-Mobile got one step closer to being accepted as a true soccer fan.