Cannes Lions

'Tache

ANONYMOUS CONTENT, Culver City / AMAZON / 2023

Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

Highlight that Prime is more than a hub for entertainment and fast, free delivery; Prime also encourages you to explore and enjoy your personal interests, desires and needs. Whether your thing is music and movies, makeup and clothes, or cooking and groceries, Prime can get it to you quickly and easily.

The goal was to inspire and remind the world that Prime caters to individuals at any stage of life. Prime might be one single membership, but here are so many easy and fun way it uniquely connects you to the things that matter most. Whenever, wherever or whatever you ant, "It's on Prime."

Execution

'Tache' follows a young woman as she encounters unwanted facial hair for the first time. Initially dismayed, she tries to remove it until she realizes that her icons have mustaches too. From Eddie Murphy in Coming 2 America to Frida Kahlo and Freddie Mercury, she learns to triumphantly embrace and love the way she looks. With this newfound confidence, she uses Prime to decorate her bedroom with inspirational posters, buy a Freddie Mercury themed outfit, and play music that makes her feel uniquely herself.

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