There are only two kinds of people in the world: Those who like tacos and those who’ve never had them.

To launch Taco Bell’s first global campaign and get the entire world craving tacos, we transformed the moon into our billboard. We discovered on certain calendar dates the moon perfectly resembles a taco, and it can be seen simultaneously across the globe. So we baptized it as Taco Moon.

Whenever our celestial billboard can be seen, people from all 32 countries get a free taco.