Cannes Lions
DRAFTFCB BRASIL , Sao Paulo / AGROFOOD / 2012
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We see a gentleman enjoying a delicious cup of coffee while we hear the voice over: Loc. off: Enjoy the delicious aroma and outstanding taste of Tainá Coffee.Camera opens and reveals the gentleman is in fact a prisoner in a cell with a very tough cell mate. He is trying to stay awake not to suffer on his cell mate's hands.Voice over continues:Loc. off: Because sometimes sleeping is not an option.
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