Cannes Lions

TAKAHASHI GARDENING CENTER

GREY TOKYO, Tokyo / TAKAHASHI / 2009

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Overview

Entries

Credits

Overview

Execution

We decided to distribute the symbol of our region, the historic plant “black pine” to promote planting, and upon doing so, we thought of a way to communicate the objective of the distributed plant at a glance.

Outcome

This planting event with the plant distributed in the bag got a huge attention with regional politicians receiving the bag and the event being covered by the press. The planted black pine and the thought of “Nurture the plant and water the earth” will last.

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