Cannes Lions
GREY TOKYO, Tokyo / TAKAHASHI / 2009
Overview
Entries
Credits
Execution
We decided to distribute the symbol of our region, the historic plant “black pine” to promote planting, and upon doing so, we thought of a way to communicate the objective of the distributed plant at a glance.
Outcome
This planting event with the plant distributed in the bag got a huge attention with regional politicians receiving the bag and the event being covered by the press. The planted black pine and the thought of “Nurture the plant and water the earth” will last.
Similar Campaigns
11 items