Cannes Lions

Take a Closer Look at Milk

VALIO, Helsinki / VALIO OY / 2019

Digital Proof JPG
Demo Film
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

In Finland, Valio has over one hundred years of experience in the international dairy industry. Valio is known for its high-quality products – for Finnish consumers Valio logo associates easily with milk, butter, cheese and yoghurt.

Execution

We separated in a laboratory the most important nutrients from milk, such as calcium, milk protein and vitamin B12. To get a closer look at the samples we used a scanning electron microscope (SEM) that produces images of a sample by scanning the surface with a focused beam of electrons. We had to wait for a perfect moment to scan the high-resolution images. Even the smallest changes in the magnetic field could have easily ruined the end result. After a successful scanning process we chose the most interesting looking details of each nutrient.

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