Cannes Lions

Take a Closer Look at Milk

VALIO, Helsinki / VALIO OY / 2019

Digital Proof JPG
Digital Proof JPG
Demo Film
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

In Finland, Valio has over one hundred years of experience in the international dairy industry. Valio is known for its high-quality products – for Finnish consumers Valio logo associates easily with milk, butter, cheese and yoghurt.

Execution

We separated in a laboratory the most important nutrients from milk, such as calcium, milk protein and vitamin B12. To get a closer look at the samples we used a scanning electron microscope (SEM) that produces images of a sample by scanning the surface with a focused beam of electrons. We had to wait for a perfect moment to scan the high-resolution images. Even the smallest changes in the magnetic field could have easily ruined the end result. After a successful scanning process we chose the most interesting looking details of each nutrient.

Similar Campaigns

7 items

1982 Sprite

ESSENCEMEDIACOM, Shanghai

1982 Sprite

2024, SPRITE

(opens in a new tab)