The problem is: it’s not about our problem..

In that year, poverty raised 11% and reached 14.8 million in the country.

We had an idea to transform our business with a new purpose.

And help by doing what we know to do best: beer

We developed some new beer brands for 5 Brazilian states, with entirely local production and distribution, by just adding a typical regional ingredient, like Cassava and Cashew.

These regional ingredients are changing the lives of thousands of farmworkers, who have been favored by their use in the new recipes, since their harvest has now a sure destination.

This Social Project has been developed in partnership with local governments and will be spread out to other states all over the country.

5 beer brands were launched in 2 years.