Cannes Lions

ROOTS PROJECT

AMBEV, Sao Paulo / ABINBEV / 2020

Case Film

Overview

Entries

Credits

Overview

Background

The problem is: it’s not about our problem..

In that year, poverty raised 11% and reached 14.8 million in the country.

We had an idea to transform our business with a new purpose.

And help by doing what we know to do best: beer

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12 items

1 Cannes Lions Award
The Ghosted Bar

LEPUB, Milan

The Ghosted Bar

2023, HEINEKEN

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