According to the “Sushi to go” offers of the new takeaway store, a costumed artist escorted a promotion team on stilts. Because his costume looked like a giant sushi roll, his stilts appeared like chopsticks. Additionally, the promotion team handed out free sushi taste samples.

Most passers-by stopped to take a taste-sample. Many of them took pictures of the giant sushi roll on stilts. During the promotion period the new takeaway store was rewarded with almost twice the number of customers targeted.