To commemorate the historic 2012 Olympic games in London, Adidas sought to honor not only the great nation of The United Kingdom, but her premier athletes competing in the games as well. Featuring superstars: Phillips Idowu, Louis Smith, Jess Ennis, and Tom Daley, Take the Stage chronicles the four superstars ups and downs leading up to the faithful moment when they take the stage for the whole world to see. We glimpse the highs and lows in each athlete’s career, from personal injuries to past Olympic performances, we get a sense of both their personas both in and out of the spotlight, and get a sense of what they had to overcome to get where they are today. At its core Adidas Take the Stage is both a personal story for the athletes featured, as well as a toasts to The United Kingdom and all her athletes as they take the stage for the firs time in the 2012 Olympic games.