Cannes Lions
FOUR SEASONS HOTELS AND RESORTS, Toronto / FOUR SEASONS HOTELS & RESORTS / 2019
Overview
Entries
Credits
Background
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Execution
Travelling with loved ones can be life-affirming – even transformative. But opportunities are scarce. We had a conversation with three individuals about time, and, through a couple of surprises, reminded them to take their time with the people they love. The piece starts with characters, real people, facing the real-life challenge of longing to spend more time connecting with loved ones. The characters reflect on their lives after putting on headphones, hearing surprise messages from loved ones and seeing walls come alive projecting their memories. Emotions are elevated when messages speak to times of connection yet acknowledge that time is slipping away. As a final surprise, a loved one enters the room for an embrace, emotionally moving the audience and reminding them that time isn’t made; it’s your time to take. We bring the piece together by closing on scenes of each character reconnecting with the people they love most.
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