TAKHZYRO, a first-of-its-kind preventive treatment for hereditary angioedema (HAE), had the potential to transform treatment, and life, for people living with this rare disease. Our challenge was to create a campaign that captured this, in words, images, and media.

TAKHZYRO "REIMAGINE": MORE THAN A LAUNCH, A TRANSFORMATION

Using a multicolored trail to represent the visionary, transformative power of TAKHZYRO, we built a world of possibility for those used to living within limits.

Supported with targeted, multichannel promotion, we ensured that no matter where HCPs were, our message would find them.

Still photography and motion capture were both utilized to generate compelling assets that could be pulled through across multiple channels. Additional executions were shot for future scaling of the campaign, and strategic placement across targeted media has allowed for maximum exposure to this rare disease HCP audience.

-45,229 unique website visits in the first month

-20% market share 6 months after launch

-2 months: time it took to surpass year 1 projections